This RFP has been issued to seek qualified firms who have a working knowledge of the tourism industry and can demonstrate the necessary experience to produce messaging and ad design and provide placement strategy for our leisure travel market. Although it is our intent to contract with the person/company that best meets the qualifications to complete the scope of work, The Brookhaven Tourism Council may terminate the negotiations if they are unsuccessful in reaching an agreement on all matters including the scope of work and cost.

The Brookhaven Tourism Council intends to contract with a qualified agency to support its continued recovery efforts, stemmed from the negative economic impacts of COVID-19. This contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery, II. 

This RFP in no way commits The Brookhaven Tourism Council to award a contract, to pay any costs in preparation of a proposal, or to contract for the goods and/or services offered. Although it is The Brookhaven Tourism Council’s intent to contract with the person/company that best meets the qualifications to complete the scope of work, The Brookhaven Tourism Council may terminate the negotiations if they are unsuccessful in reaching an agreement on all matters including the scope of work and cost.

The Brookhaven Tourism Council wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components. 

The agency should recommend an overall media creation and placement strategy to clearly position The Brookhaven Tourism Council to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner.

• Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Brookhaven marketing materials
• Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.
• Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.). 
• Create and promote “Stay & Play” packages.  
• Develop campaign to attract visitors to each of The Brookhaven Tourism Council’s defined markets.
• Execute digital, print, broadcast, and social media marketing campaigns through location and behavioral targeting. 
• Target potential visitors searching for The Brookhaven Tourism Council or a competing market through programmatic buys.
• Secure contracts with an Online Travel Agency (OTA) 
• Create printed direct mailing pieces.
• Update and/or add in-market signage/kiosks at main attractions and hotels.
• Create and place billboard ads in key visitor markets.